The exponential — the ladder
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The curve that is its own slope
There is exactly one shape of exponential curve whose steepness at every point equals its height at that point. The number that produces it is 2.71828…, and it was not chosen for elegance.
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The area that names the number
The number e can be defined without mentioning slopes at all. Slide right along the curve 1/x until the area underneath reaches exactly one, and stop. That is where e is, and the reason logarithms turn multiplication into addition is visible in the same picture.
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The equation with only one answer
A rate of change proportional to the current amount is the most common description in nature, and it pins down the function completely. There is exactly one curve through each starting point, and a half-life and a doubling time are the same measurement.
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The exponential of a square
The series for e makes perfect sense with a matrix in it. What comes out solves a system of equations the way the ordinary exponential solves one, and a skew matrix exponentiates into a rotation with no trigonometry anywhere.
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The constant that counts what does not happen
Nothing grows in a shuffled pack of cards, and nothing grows in a factorial. Yet e sits in the middle of both — as the chance that a shuffle leaves nothing in place, and as the base that makes n! nearly a power.