Fractal dimension — the ladder
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A dimension that is not a whole number
Cover a set with boxes of side ε and count how many are needed. For a line the count grows like 1/ε, for a region like 1/ε². For the Koch curve it grows like 1/ε to the power 1.26, and that exponent is as good a definition of dimension as the other two.
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Infinite on one side and nought on the other
Box counting returns a growth rate. Hausdorff's definition returns a measure — a quantity that is infinite for every exponent below the dimension and zero for every exponent above it, and the dimension is the one place where it is neither.
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A carpet with two dimensions
For every set on this ladder so far the two definitions of dimension agree, and the agreement is a theorem about sets built from copies of themselves scaled equally. Stretch one direction more than the other and the two numbers come apart, by an amount that can be computed exactly.
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A dimension from the stretching rates
An attractor has no construction rule, so its dimension has to be counted — that was the rung below's argument for defining dimension by counting at all. Kaplan and Yorke's formula computes it instead, from two numbers that describe the map and never look at the set.