Eigenvectors — the ladder
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The directions a map leaves alone
Almost every arrow comes out of a transformation pointing somewhere else. A few come out pointing exactly where they went in, only longer or shorter. Those few decide nearly everything the map does.
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The polynomial whose roots are the stretches
Finding the directions a map leaves alone means finding the numbers at which it crushes something to nothing. Those numbers are the roots of one quadratic, and everything the map does is written in its two coefficients.
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The same map in a better basis
Measured along its own invariant directions, a linear map stops shearing and becomes two independent stretches. Nothing about the map has changed; the grid it is described against has.
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Symmetry forces a right angle
A matrix equal to its own reflection across the diagonal always has real stretches and always has perpendicular directions to stretch along. Neither is true of matrices in general, and both follow from one line of algebra.
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What a map does to a circle
Every linear map sends the unit circle to an ellipse. Two perpendicular directions go to two perpendicular directions, whatever the map is — even a map with no invariant direction at all, and even one that is not square.