Covering spaces — the ladder
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The same loop, unrolled
Spread a circle out into a line spiralling above it, and a loop that closes downstairs becomes a path that does not — so a question about which loops can be shrunk becomes a question about where a path ends, which is easy.
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The subgroup that is freer than the group
A free group on two letters contains a subgroup of index three that is free on four. Nothing about a group makes that plausible; everything about a graph makes it obvious, and the argument is to stop looking at the group and start looking at the space whose loops it is.
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The symmetries a cover has of its own
A covering space can be shuffled without disturbing anything below it, and how many ways there are is decided by the subgroup it corresponds to. When there are as many symmetries as sheets the covering is called regular, and that is the same statement as the subgroup being normal.
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A covering is a permutation
Describing a covering means saying where each loop sends each sheet, which is a permutation for every generator. So a covering of a wedge of circles is nothing but a homomorphism to a symmetric group, and the subgroup it corresponds to is a stabiliser.
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Folding a graph until it decides
A subgroup of a free group usually arrives as a list of words, and almost nothing about it is readable from the list. Draw the words as loops, merge every pair of edges with the same label leaving one point, and what is left is a machine that decides membership by reading.